THE MARKETING MACHINE
We know that 70% of purchase borrowers find their lender through a referral from a realtor or from their sphere of influence. Our marketing machine makes sure that your referral partners see you everywhere and become their lender of choice.
The best part? It works - and you don't have to work it. We run it on your behalf.
We send 13 touchpoints in 30 days, you increase your referral partner network by 30% in three months and double your purchase volume in eight months.
Initial Contact: Meet a potential referral partner at an open house, the grocery store, a Facebook group, etc.
2. Social Media Connection
On average, people spend 2 hours and 24 minutes a day on social media. Meet them where they are and build trust quickly.
One of the best ways to show gratitude and make people feel special is by sending a handwritten notecard in the mail. It sounds basic it is. It works because most people don't do it.
This is where it get's really sweet (pun intended). A cookie will be sent on your behalf to your referral partner's home. To say referral partners love it is an understatement.
"How cute is this? I love when people go the extra mile these days..." - Elizabeth
"Thank you for the treat that came in the mail today! I look forward to working with you and Princeton Mortgage soon." - Kathy
5, 6, and 7. Postcards
Mail tends to be more effective than email – but is more expensive (good thing Princeton covers this cost). Direct mail is making a comeback, because there is less of it today than ten years ago. You are actually more differentiated with snail mail today. We find the best results with a combination of mail and email.
8, 9, 10, and 11. Email
Following the cookie and each postcard delivery an email will be sent on your behalf to your referral partners. We spend a ton of time writing these emails. Our goal is to make them as valuable (solve a problem or make them feel good) and customizable as possible.
12. Social Media Retargeting
As soon as the first postcard hits their mailbox, referral partners will start receiving Facebook and Instagram Princeton Mortgage ads in their personal social feeds. They will start to see Princeton everywhere - mailbox, inbox, social feeds. It is hard for you not to be top of mind.
13. Phone Call
The most valuable touchpoint is a face-to-face interaction - your first touch point, the second most valuable touchpoint is a phone call. The final step is a phone call to ask for a meeting.